The Florida Bar Board of Governor’s revision to Rule 4-7.14 is obviously “fancy footwork” to circumvent the federal court’s 9/30/15 ruling. No lawyer who wants to advertise that he is a “specialist” or “expert” in his given area of the law will want to follow up that pronouncement with “a reasonably prominent disclaimer that the lawyer is not board certified.” As the BOG intended, the disclaimer acts to negate the original message. Worse still, the advertising lawyer would run the risk that prospective new clients would be driven away to search for a “Board Certified lawyer.” I do not think that Searcy, Denney, Scarola & Shipley will consider this the end of the debate. So long as lawyers steadfastly adhere to advertising that is not inherently misleading, the federal courts will continue to impose the protection of the First Amendment.