Joe: A 2013 Ohio ethics opinion came to a similar conclusion. Opinion 2013-2 determined that Ohio lawyers can use text messages to solicit professional employment from prospective clients, provided they comply with all Ohio ethics rules on lawyer advertising, and all applicable federal and state telemarketing laws. But as a practical matter, the Ohio ethics opinion makes targeted marketing via text difficult. A rule particular to Ohio mandates that a lengthy “Understanding Your Rights” statement be included in any solicitation sent to a prospective client within 30 days of an accident or disaster. The ethics opinion interprets the rule to require the body of the statement to be included in the text message, and not just a link to it or image of it. So effectively, the Ohio opinion is quite unfriendly to marketing via text.